Our Story
When Alexander Maddox opened the Sweet Escape in 2016, he was just 20 years old. Unsure exactly what he wanted to do with his life, the opportunity presented itself to purchase the frozen yogurt shop, and he jumped in head first. Over time and with the help of his trusted mentor, Alex has gone from unsure to a confident business owner. The number one piece of advice he would give to a young person starting out: Believe in Yourself. Now heading into our 7th year in business, Alex can say that the thing that lights him up most is the sense of community surrounding the Sweet Escape. For us, creating a relaxed and cheerful environment that feels like an escape is what we hopes our customers experience every time they come in.
For more fun check out our instagram @thesweetescapefroyo
